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Brunch Festival 26'
A CGI-driven campaign piece for Brunch Festival 26, built around the energy of the festival experience and translated into a bold, surreal and digitally crafted visual language.
Concept
Brunch Festival 26 was created as an announcement piece to reveal the location of the music festival.
Rather than presenting the venue in a straightforward way, the film transforms the announcement into a surreal CGI moment — building anticipation around the place, the atmosphere and the scale of the event.
The piece approaches the festival location not only as a physical site, but as part of the experience itself: a space charged with rhythm, crowd energy and visual identity. Through CGI and post-creative direction, the campaign turns the reveal into a more cinematic and memorable moment.