Groove Logo

Concept

Groove logo was created as a 3D animation piece to support the new visual identity of Groove Studio.

The project takes the studio’s logo beyond a static mark, turning it into a physical and animated object with its own material presence, movement and visual behavior. Through FX, look development and sound-driven timing, the piece gives the identity a more tactile and cinematic expression.

Rather than treating the logo as a simple graphic asset, the animation builds a short brand moment around it — precise, textural and designed to feel aligned with the language of a contemporary VFX studio.