CGI
La Piraña Sunglasses
3D asset production for the promotional poster of “Paca, La Piraña”, an Atresmedia series directed by Los Javis.
Concept
La Piraña was developed as part of the promotional key art production for “Paca, La Piraña”, a series produced by Atresmedia and directed by Los Javis.
The project focused on creating 3D assets designed to support the visual language of the campaign poster. Through modeling, shading and animation, the digital elements were built to integrate with the graphic direction of the promotional image while adding volume, material presence and a more crafted visual layer.
Working through Amigos Solutions, the piece sits at the intersection of entertainment marketing and CGI production — using 3D not as a standalone visual, but as part of a broader campaign image for a television release.